How Kecche Came to Life
Kecche was born from the lifelong bond of two childhood friends whose paths ran in parallel, close as two souls can be. They shared the milestones of life, traveling the world, laughing together, holding each other through tears, and growing side by side. Their shared love for art, fashion, and above all, their motherland became the seed of a vision. Kecche is the embodiment of their journey, a brand that carries the heartbeats of their memories and the soul of their heritage.
Kecche: a women’s fashion brand creating timeless, culturally inspired clothing with elegance, comfort, and purpose.
The Spirit of Kecche
We are a Canadian slow-fashion brand devoted to designing women’s clothing that celebrates individuality, culture, and beauty. Established in 2025, Kecche reflects the journey of its co-founders, who have called Canada home for more than twenty-five years. Rooted in Iranian heritage yet shaped in the spirit of Canada’s inclusivity and multiculturalism, Kecche seeks to share the beauty, art, and culture of Iran with a wider world.
At Kecche, every creation is a story; each piece reflects the resilience of women, the natural wonders of Iran, the vibrance of its art, and the beauty found in love, loss, and renewal. Founded and led entirely by women, Kecche offers an honest, nuanced portrait of Persian culture while celebrating the values of its Canadian home.
Guided by sustainable and ethical practices, Kecche is committed to quality that lasts. Every garment is produced in small batches, ensuring attention to detail and minimizing waste. Each design is the result of meticulous craftsmanship and artistic vision, brought to life by skilled tailors and enriched with hand-finished embroidery and details that honor traditional techniques while embracing contemporary design. Versatile and timeless, our pieces can be worn for a walk through the city, an afternoon tea, or a special gathering. Chic yet comfortable, they pair effortlessly with your favorite walking shoes, remain beautiful for years, and help reduce environmental impact through durability and mindful production.
Our Name: Kecche
Our name, Kecche, comes from the Persian word کچه , a resilient, ancient fabric similar to felt, made by compressing sheep’s wool through methods like heat, pressure, or needle felting. This traditional material has been part of life for centuries, used in rugs, clothing, ceremonial hats, and everyday items, dating back to ancient Persia and even earlier cultures. Kecche is not just a material; it’s a symbol of creativity, endurance, and artistry born from nature and transformed by skilled hands. Naming our brand after this storied textile honors that legacy, a fabric rooted in heritage, and reflects our own commitment to craftsmanship, culture, and authenticity.
Who We Are
We are a collective of people united by a shared passion for empowering women, celebrating art and culture, and honoring the beauty of our heritage. Guided by integrity, creativity, and care for the environment, we work together to craft meaningful pieces rooted in authenticity, sustainability, and purpose.
Gelareh
Co-Founder
Gelareh studied Software Engineering in Tehran and has worked in IT for more than twenty years. Since moving to Canada in 2003, she has lived her professional expertise alongside a lifelong passion for art, fashion, and her Iranian heritage in her everyday life.
She feels blessed to have been surrounded by artistic people and holds deep respect for those who express themselves authentically through creativity. For her, clothing is more than fabric , it is a story. Each design at Kecche carries a narrative drawn from her Iranian roots, weaving together memory, identity, and cultural expression.
Sima
Co-Founder
She has worked as a software engineer in IT for over two decades, yet her passions have always extended beyond technology. With a deep admiration for art, fashion, and culture rooted in her Persian heritage, she pursued a master’s degree at Rutgers, where her thesis explored the works of younger Iranian female artists in Iran alongside established female artists in the diaspora. She is now a PhD student in Religious Studies at the University of Ottawa, researching Persian religious and mystical experiences.
Ayda
As an early collaborator, Ayda helped shape Kecche’s creative vision and brand identity. With her background in art and design, she continues to offer thoughtful guidance and consultation that enrich Kecche’s artistic direction.
Hosna
Legal Consultant | Attorney at Law
With over 15 years of experience, Hosna provides trusted legal guidance to Kecche. She collaborates closely with our team, drafting agreements and offering clear, reliable counsel to support our vision. Passionate about supporting innovative brands, Hosna helps businesses grow with confidence and security. She holds an L.L.M in Transnational Commercial Law.
Kecche’s Collections
A Journey Through Iran
Each Kecche collection is rooted in one of Iran’s breathtaking regions, weaving the land’s spirit into every design.
Inspired by Artists
Our work draws on the vision of artists who have captured the colors, patterns, and emotions of these places, translating their artistry into fashion.
Stories You Can Wear
From landscapes and traditions to the intimate moments of daily life, every piece carries the stories of its origin, inviting you to wear a fragment of its world.
Pillars of Kecche
At Kecche, our values guide everything we create. These six pillars define our identity and shape each garment we bring to life.
Women’s Empowerment
Founded and led by women, Kecche amplifies women’s voices and creates opportunities through leadership, collaborations, and inclusive representation.
Environmental Responsibility
We care for the earth with sustainable fabrics, recyclable packaging, eco-conscious marketing, and tree planting for every purchase.
Ethical Practices
We ensure fair wages, safe conditions, and small-batch production that values people over speed and quality over quantity.
Cultural Preservation
Our collections are inspired by the provinces of Iran, blending ancient techniques and regional artistry with contemporary design.
Inclusivity
We design for all women; we offer versatile, chic, and comfortable clothing that embraces adaptive sizing and beauty without compromise.
Quality & Craftsmanship
Each garment is meticulously crafted by skilled tailors and enriched with hand-finished details, ensuring durability, artistry, and timeless elegance.