قصه کچه
قصه رفاقت ماست، سالهای دور ، از دبیرستان تا به امروز ، از ایران تا کانادا و امریکا
راه هایی گاه موازی گاه جدا، اما با همدلی همیشه کنار هم .
در اشک ها ، شادی ها ، آرزوها باهم سهیم شدیم، دست هم را گرفتیم ، با هم قد کشیدیم قدمی به جلو برداشتیم .
با عشق به هنر، مد و از همه مهمتر سرزمین مادری ، ایران ، دانه ای کاشتیم به نام کچه
کچه: یک برند مد زنانه که لباسهای بیزمان و الهام گرفته از فرهنگ را با ظرافت، راحتی خلق میکند.
The Spirit of Kecche
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At Kecche, every creation is a story; each piece reflects the resilience of women, the natural wonders of Iran, the vibrance of its art, and the beauty found in love, loss, and renewal. Founded and led entirely by women, Kecche offers an honest, nuanced portrait of Persian culture while celebrating the values of its Canadian home.
Guided by sustainable and ethical practices, Kecche is committed to quality that lasts. Every garment is produced in small batches, ensuring attention to detail and minimizing waste. Each design is the result of meticulous craftsmanship and artistic vision, brought to life by skilled tailors and enriched with hand-finished embroidery and details that honor traditional techniques while embracing contemporary design. Versatile and timeless, our pieces can be worn for a walk through the city, an afternoon tea, or a special gathering. Chic yet comfortable, they pair effortlessly with your favorite walking shoes, remain beautiful for years, and help reduce environmental impact through durability and mindful production.
Our Name: Kecche
Our name, Kecche, comes from the Persian word کچه , a resilient, ancient fabric similar to felt, made by compressing sheep’s wool through methods like heat, pressure, or needle felting. This traditional material has been part of life for centuries, used in rugs, clothing, ceremonial hats, and everyday items, dating back to ancient Persia and even earlier cultures. Kecche is not just a material; it’s a symbol of creativity, endurance, and artistry born from nature and transformed by skilled hands. Naming our brand after this storied textile honors that legacy, a fabric rooted in heritage, and reflects our own commitment to craftsmanship, culture, and authenticity.
Meet Our Founders
We are two friends united by a shared passion for empowering other women, celebrating art and culture, and honoring the beauty of our heritage. Our work is guided by a deep respect for the environment, a commitment to ethical and sustainable practices, and a belief in equality and inclusivity. Together, we create with intention, blending creativity, cultural authenticity, and social responsibility to craft pieces that inspire confidence, tell meaningful stories, and leave a positive mark on the world.
Gelareh
Co-Founder
Gelareh studied Software Engineering in Tehran and has worked in IT for more than twenty years. Since moving to Canada in 2003, she has lived her professional expertise alongside a lifelong passion for art, fashion, and her Iranian heritage in her everyday life.
She feels blessed to have been surrounded by artistic people and holds deep respect for those who express themselves authentically through creativity. For her, clothing is more than fabric , it is a story. Each design at Kecche carries a narrative drawn from her Iranian roots, weaving together memory, identity, and cultural expression.
Sima
Co-Founder
She has worked as a software engineer in IT for over two decades, yet her passions have always extended beyond technology. With a deep admiration for art, fashion, and culture rooted in her Persian heritage, she pursued a master’s degree at Rutgers, where her thesis explored the works of younger Iranian female artists in Iran alongside established female artists in the diaspora. She is now a PhD student in Religious Studies at the University of Ottawa, researching Persian religious and mystical experiences.
Meet Our Executive Team & Collaborators
Our executive team and collaborators are dedicated professionals who share Kecche’s values. They bring their expertise, creativity, and commitment to ethical, sustainable, and culturally authentic practices, helping us bring our vision to life with integrity and care.
Ayda
TBD
With over two decades of experience as a gallery owner, founder of two minimalistic, chic, and high-end fashion brands, and an author, Ayda brings a richly layered artistic vision to Kecche. Her career has been devoted to curating and creating beauty, from showcasing fine art in her gallery to creating garments defined by elegance and precision. As an author, she explores the intersections of literature, identity, and cinematic art, infusing her writing with the same depth and sensitivity that guide her design work. At Kecche, she leads the creative direction with a meticulous eye, ensuring every collection resonates with authenticity and elegance. Her ability to weave narrative and visual artistry together shapes the soul of Kecche.
Souri
Creative Director
Souri is the creative force behind Kecche’s fabrics, patterns, and production. She holds a BA in Art from the University of Tehran and has pursued advanced research into Iranian traditional and ancient fabric-making techniques. Her career spans years as a custom designer and production designer for dozens of acclaimed films and television series. As a special research fellow in costume design at the Yale School of Drama, she deepened her mastery of translating cultural heritage into compelling visual narratives. At Kecche, she brings this rare blend of scholarship, artistry, and hands-on expertise to every piece, ensuring each design is both culturally authentic and visually captivating.
Kecche’s Collections
A Journey Through Iran
Each Kecche collection is rooted in one of Iran’s breathtaking regions, weaving the land’s spirit into every design.
Inspired by Artists
Our work draws on the vision of artists who have captured the colors, patterns, and emotions of these places, translating their artistry into fashion.
Stories You Can Wear
From landscapes and traditions to the intimate moments of daily life, every piece carries the stories of its origin, inviting you to wear a fragment of its world.
Pillars of Kecche
At Kecche, our values guide everything we create. These six pillars define our identity and shape each garment we bring to life.
Women’s Empowerment
Founded and led by women, Kecche amplifies women’s voices and creates opportunities through leadership, collaborations, and inclusive representation.
Environmental Responsibility
We care for the earth with sustainable fabrics, recyclable packaging, eco-conscious marketing, and tree planting for every purchase.
Ethical Practices
We ensure fair wages, safe conditions, and small-batch production that values people over speed and quality over quantity.
Cultural Preservation
Our collections are inspired by the provinces of Iran, blending ancient techniques and regional artistry with contemporary design.
Inclusivity
We design for all women; we offer versatile, chic, and comfortable clothing that embraces adaptive sizing and beauty without compromise.
Quality & Craftsmanship
Each garment is meticulously crafted by skilled tailors and enriched with hand-finished details, ensuring durability, artistry, and timeless elegance.